Jason Brock And The Creation Of 5 Excusive Roofing Marketing Products

From Locked Doors to Unlocking Success

Jason Brock's roofing career started the way no one plans – showing up to his mortgage broker job in 2008, due to the fall out of the subprime mortgage market and the impending financial collapse, only to find the key cards didn't work. Everyone was fired that day. Within a week, Jason and his partner, Trey Goble, went from knowing nothing about roofing to starting Buckhead Built LLC.

Here's the thing: Jason still doesn't know roofing the way most people in this industry do. He's not a craftsman, and he's never claimed to be. What he does know is sales, marketing, and systems – and that's exactly what separates thriving roofing companies from the 90% who rely entirely on door knocking and referrals.

A Decade of Sales Training Nobody Saw Coming

Jason's first sales job was knocking on doors, selling $4,000 Rainbow vacuum cleaners – not far from what most roofers do today. From there, he worked his way through mattress sales, retail management, mortgages, and eventually Yellow Pages advertising. That's where everything changed.

As Yellow Pages transitioned from print directories to yellowpages.com and digital marketing services, Jason became the top salesperson in the country out of 5,000 reps across 50 states. The company invested heavily in his education, getting him Google certified not just to sell digital marketing, but to actually perform it – SEO, pay-per-click, Google Business optimization, everything. He ended up managing digital campaigns for major corporations including Apartment Guide and Construction Market Data.

Little did he know this combination of door-to-door sales experience and enterprise digital marketing expertise would be the perfect foundation for an industry he never expected to enter: roofing.

Building, Scaling, and Selling Success

Roofing is brutally competitive. Most companies spend years trying to rank on Google organically, and even then, paying for ads doesn't guarantee quality leads. When Jason and Trey launched Buckhead Built in 2008, they applied everything they had learned – not just digital marketing, but a systematic canvassing approach that actually worked.

Within months, not years, they were ranking at the top of Google for free. Their paid campaigns produced actual appointments, not wasted ad spend. And critically, Jason developed a door-knocking system that could be duplicated and trained – one that gave their salespeople 2-3 qualified leads per day to close before they even started canvassing. These weren't tire-kickers. These were homeowners with active leaks, trees on their roofs, or insurance checks already in hand.

Buckhead Built became one of Atlanta's premier roofing companies, and they sold it in 2013. Immediately, Jason applied the same blueprint to two other small roofing operations and transformed them into major market players.

In 2017, Jason relaunched as Buckhead Builders. Just eighteen months later, a franchise investment group acquired not only the company but his entire operational system – the marketing playbook, the lead generation process, the canvassing methodology, everything.

Rinse and Repeat

After selling Buckhead Builders, former employees who had started their own roofing companies reached out. They'd adopted Jason's canvassing techniques, but they couldn't replicate the digital marketing – he'd always kept that proprietary. They hired him as a consultant.

Within a year, these small operations were generating quality leads daily. Within two years, one became one of the largest roofing companies in the Southeast. Word spread. Jason did the same thing for three more companies over the following years, all with identical results: systematic growth, dominant market positioning, and sustainable lead generation that replaced the need for door knocking.

Five Proprietary Systems, One Mission

Through nearly two decades of building and scaling roofing companies, Jason has refined his approach into five trademarked marketing systems. These aren't generic digital marketing packages that work for any home service business. Each system combines multiple marketing channels – both traditional and digital – engineered specifically to generate one thing: qualified residential and commercial roofing leads from storm-damaged properties.

The difference matters. Generic marketing agencies will get your phone ringing, but with homeowners who have no damage, in areas with no recent storms, wasting your salespeople's time. Jason's systems target the right homes, in the right neighborhoods, with actual storm damage or insurance checks – the leads that turn into closed deals, not dead ends.

GeoStorm represents everything Jason has learned from building his own companies twice and transforming six others from small operations to market leaders. These are battle-tested systems that have generated millions in revenue across multiple markets, now available to roofing contractors ready to compete at the highest level.